Tuesday 25 October 2011

Is the role of online web directories still important with search dominated by Google?

Lets delve into the reality of the effectiveness of information services found online and how they are used by internet users. Who uses these services, why and how they are important to the integrity of the internet as a whole.

For anyone that has owned a website for any amount of time will have found out just how hard it is to compete with older sites when releasing a new one. There has been a large increase in the number of websites online over the last 4 years and getting a significant amount of visitors and an increase in search pagerank is notably more difficult. Yet the means of increasing the popularity of your site remains much the same with SEO and SERP’s still important and a driving factor of any online marketing strategy. One popular means of gaining visitors and increasing pagerank is by having linkbacks from other sites relevant to your niche and with web directory submissions.

How information is found online is by either a search engine or directory. A search engine is the easiest way of finding info online as they list all possible instances for a given search phrase and are used by just about everyone. A web directory is a collection of websites – usually human edited and sorted into the main interest categories and you would use them by navigating to whatever area of interest you are looking into. These directories are mainly used by webmasters wishing to register their sites as a resource and will often do this on many directories. So from this distinction you can see the difference between the two and as to who uses them. Web directories help websites become more popular by providing links to other sites that are (but not in all cases) found by the search engines that then determine how high in natural searches a website should appear. Some directories are ranked higher than others and you should take this into consideration when using them – one directory with a Google pagerank of 5 can have as much weight as 10 pr 3’s!

Even though Google has made many changes to its algorithm other the years these mechanics still apply and are still useful to know if you want to compete with older, more established domains.
Now the saying “content is king” is still to be considered when having an online popularity campaign because you should always try to vary what you say online as repeat content is not a good idea and is counter-productive, you may be penalised for not changing your content. Also you should find that many directories now recommend that you write a description of around a 100 words for a suitable submission. Should you pay for directory inclusions? – I would say it is worth the typical $10-20 for a basic listing on many sites. You will see an increase in your search engine pages rank with everyone you do, some directories offer free listing with a reciprocal back link but these often take months to go through – if they are completed at all! So at least if you pay for something you expect a service.

The future of web directories is likely to be a solid one as they will always be an information resource. Many are already becoming more content rich and adopting social and bookmarking network links so that there users can connect to their existing online business networks. Maybe one day an online directory will emerge to become an authority and even a household name known by millions.

The WALLS web directory is a fresh look at the online directory genre with added creativity and uniqueness. We give our users the opportunity to display their sites using a digital wall format with digital graffiti and banner fly posting, as well as in a traditional website directory. With 8 separate WALLS to choose from you are bound to find a place to put your poster and be with similar quality websites. A design service is available on request and with the manual way that this site is managed you can be sure of a personal service. The only limits we know are that of imagination – which is limitless.
For more info please visit www.wallsdirectory.com, Web Directory

Monday 10 October 2011

Socialising the anti-social, bringing together the graffiti culture and forming an online community.

Can the anonymity of identity online bring together a culture that largely keeps itself hidden from society? And in doing so free its individuals up to explore and discuss their creative ideas as a community?

Graffiti culture is known by many to be something that is anti-social in nature and almost never seen to be practiced openly. The modern culture that we witness today was derived from the Hip-hop culture and has many negative political and rebellious social overtones to the messages that people write. But could it be that we just misunderstand what is essentially another form of creative expression by individuals that are merely displaying their form of art?

With the rise of digital social network and online communities there is now more than ever, more people coming together in groups that share similar interests and opinions. And with them doing so, opening themselves up to people, who are not from that area of interest but are curious to learn more about it. The reason that we don’t actively see graffiti art being practiced is that you can be arrested for vandalism or destruction of property if caught and that graffiti “crews” like to compete with each other in battles to see who can produce the most impressive creations. The individuals or groups of people that write graffiti have always operated under secrecy in order to protect their identities from persecution, but the anonymity of the internet gives opportunities to bring their artwork across to the world and gain recognition of their ideas.

The online graffiti community can come together quite easily through the sharing of common interests. For instance a user can post their latest creation from their black book and get feedback from others regarding the style or subject matter. This is something that wouldn’t normally happen on the streets giving rise to stagnating of styles of what is really a genuine form of personal illustrative art. So given this method of online idea exchange the creativity of this art form can be expanded and developed maybe to a point that it could start to be used in commercial advertising or art trade (such as Banksy!) and collection. Graffiti as a whole is found outside on just about everything that can be painted and even if online graffiti should become popular it will always be found marking our environments so I’m not saying that this is a cure of this kind of vandalism, merely describing a less harmful outlet. People have been using this form of expression since pre-history and it is unlikely to change overnight or be replaced entirely. The forums that can be found that deal just with the graffiti culture are a good start to get people more interactive through the sharing of ideas and opinions, they are also good for new people interested in the genre. The discussions are none too different than what you would expect when speaking to a photographer or illustrator about their work.

For more info please visit www.wallsdirectory.com, Web Directory